In this year’s State of the Industry report on tea and ready-to-drink teas, experts share that the tea market remains steady.

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 

Recognizing the shifts of consumers’ food and beverage choices, Seth Goldman, Chef Spike Mendelsohn founded Eat the Change, a planet-friendly snack company in 2020 that ventured into the bottled tea business, along with Barry Nalebuff, in 2022 with the release of JUST ICE Tea.

As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.

Milo’s Tea Co., Birmingham, Ala., is celebrating National Iced Tea Month (June) with a month of sweet giveaways and recipes to enjoy all summer long.

Aiya Matcha, a family-owned pioneer of premium Japanese Matcha, announced the launch of its latest innovation: Sugar Free Sweetened Matcha To Go.

Pretty Tasty announced the launch of its first ready-to-drink (RTD) collagen tea line: Pretty Tasty Collagen Tea.

Eat the Change announced its latest addition to the JUST ICE TEA line: ready-to-drink iced teas in a can. The new 12-ounce cans will be available in three varie-teas: Lemon Tea, Raspberry Tea, and Dragon Green Tea.

Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.

Rockstar Energy Drink launched Proud Hasta Los Huesos (Proud to the Bones), a national campaign that invites consumers to participate in the Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.