On-premise consumer intelligence provider CGA by NielsenIQ (NIQ) released a list of noteworthy shifts in cocktail consumption in the United States. The data was identified thanks to CGA by NIQ’s Cocktail Sales Tracker, which delivers quarterly insights into consumer preferences across the United States.
Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.
Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails.
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.