Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.
Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.
Dark Horse Comics, XXX Distillery LLC and Prestige Imports LLC have agreed to license, produce and distribute, respectively, Hellboy Hell Water Cinnamon Whiskey nationwide.