Health-Ade, the creators of bubbly beverages that support a happy and healthy gut, announced the return of its popular seasonal kombucha flavor: Guava Dragon Fruit.
As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.
According to London-based Future Market Insights, floral flavors surpassed global market revenues of $850 million in 2019. Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections.
Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.