Staff Beverage Industry

Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.

On Dec. 19, the FDA released the final rule on the use of “healthy” on food labels. Certain tea products now can display the “healthy” claim on packaging, provided they contain less than 5 calories in each 12-ounce ounce serving, the New York-based Tea Council of the USA Inc. shares. 

The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.

Popmenu released findings from an anonymous, nationwide survey ahead of the holiday season, which found that many consumers in the United States would opt for water and other non-alcohol beverages when out at restaurants over the holidays.

To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.

Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.

The Hain Celestial Group Inc., Hoboken, N.J., announced its pride for its global teams thanks to their ongoing commitment to being a positive force for good this past year through dedicated volunteer efforts.

Whiskey House of Kentucky, Elizabethtown, Ky., has partnered with Whiskey Capital on the creation of a first-of-its-kind collaboration to provide Whiskey House clients with barrel financing options. 

Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.