Staff Beverage Industry

Michelob ULTRA is reaffirming its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025, including limited-edition packaging, aluminum bottle and can designs.

Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.

Mountain Dew is ringing in the warmer weather with two flavor drops for the summer season, hitting shelves June 15. 

Tequila Rose, which is pink in color and often referred to as “the little black dress” of cream liqueurs, embraces joy, uniqueness and the vibrant, empowering color pink, it shares.

EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announced the launch of its new slim can.

Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.

This Father’s Day, HARD MTN DEW is celebrating by giving consumers the chance to secure the title by offering them a chance to “adopt” a can of the flavored malt beverage.

Providence, R.I.-based ISCO Spirits, a portfolio of sustainably sourced creative spirits, announced the debut of its first-ever Pizza Vodka.

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.

In a statement, Troy Taylor, chairman and CEO of Coke Florida, noted the facility is a culmination of promises made, promises kept.