Staff Beverage Industry

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.

This partnership builds on Coca-Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of Coca-Cola with the epic storytelling of Disney and “Star Wars.”

Cutwater launched its new Red, White & Blue Cocktail Pack, a limited-edition release of tropical rum-based cocktails. 

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.

“Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. 

Bolthouse Farms, Bakersfield, Calif., and iconic chile-lime seasoning brand Tajín, Houston, Texas, have teamed up to deliver the limited-edition Mangonada Smoothie with Tajín.

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says.