Staff Beverage Industry

To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.

Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.

The Hain Celestial Group Inc., Hoboken, N.J., announced its pride for its global teams thanks to their ongoing commitment to being a positive force for good this past year through dedicated volunteer efforts.

Whiskey House of Kentucky, Elizabethtown, Ky., has partnered with Whiskey Capital on the creation of a first-of-its-kind collaboration to provide Whiskey House clients with barrel financing options. 

Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.

Q Mixers, Brooklyn, N.Y., announced the appointment of consumer packaged goods (CPG) industry veteran Betsy Frost as its new CEO.

Green Day’s Punk Bunny Coffee brand has partnered with the TBS animated series “American Dad!” for a limited-edition roast.

Constellation Brands, Rochester, N.Y., announced that it has reached an agreement with Sazerac Co. Inc., New Orleans, to divest its SVEDKA brand. This transaction is expected to close in the coming months.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.