As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.

Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.

Demands for fresh, natural beverages is giving rise to cold aseptic filling equipment. Meanwhile the rise in the number of SKUs is prompting OEMs to integrate processes to meet diverse demands.

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

As coffee’s popularity surges, experts are attributing its “fitness” to new exciting flavors and formulations.

For beverage production facilities looking to automate, case packing and wrapping equipment offers quick product changeovers and versatility in packaging types, as consumer demand evolves.

As the dollar and drugstore channels are expected to continue with revenue increases, the ongoing COVID-19 pandemic carries mixed impact for retailers.

More beverage companies are adopting aluminum cans because of its attributes of sustainability and performance.