Articles by Lauren Sabetta

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

As category growth, emerging brands and SKU proliferation continue to impact beverage distribution, DSD solutions offer a host of advantages for beverage delivery operations. 

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience.

With sustainability at the forefront, driving demand for eco-friendly packaging materials, experts highlight the benefits and challenges beverage brands face when adopting aluminum packaging.

When it comes to formulating with natural sweeteners, experts explain why hybrid sweetener systems are crucial to beverage innovations.