This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.

This year’s State of the Industry report on dairy drinks and alternatives notes the impact inflation has had on the categories, as well as the rise of plant-based options.

This year’s State of the Industry report on coffee and RTD coffee drinks notes that convenience is driving growth in the category, with many consumers still enjoying their coffee at home.

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.

Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes and obesity are set to drive the global zero sugar beverage market size, expert note.

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.

As consumers more closely scrutinize beverage labels, recognizable, from nature hydrocolloids have become an essential part of beverage development.

As beverage operations increasingly need more product storage space, optimized picking processes and loading to accommodate SKU growth, experts note that space constraints, automation, and facility age are just a few factors influencing new facility builds.

As operations work to maximize productivity at every turn, experts note that by integrating technology like telematics or operator assist solutions, facilities can reduce labor costs, while boosting productivity.

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.