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Beth Bloom

Beth Bloom is a food and drink analyst for Mintel, a global supplier of consumer, product and media intelligence. For more information about Mintel, visit mintel.com.

Articles

ARTICLES

Beverages inspire limited-edition food launches

Beverage, food brands can benefit from co-branding

Beth Bloom

September 15, 2014

Earlier in the year, General Mills Inc.’s Yoplait brand launched two beverage-inspired limited-edition flavors: Yoplait Original Peach Sweet Tea and Yoplait Light Margarita. Similarly

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Beth Bloom

ARTICLES

Beverages inspire limited-edition food launches

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