Rohit Arora is the strategic planning director at BPG I bates (BPG Group) in Dubai, United Arab Emirates. He has worked on the strategic communication development or brand design projects of various food and beverage categories. He can be reached at rohit@batespangulf.com or on Twitter via @rohitsharing.
Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.
