Jeff Hilton is a co-founder and partner at Integrated Marketing Group, a Salt Lake City, Utah-based marketing group dedicated to growing natural brands. He can be reached at jeffh@imgbranding.com.
If your company is like most others, you may be feeling a lot of peer pressure lately to hop on the green bandwagon. After all, green is the new black. On a surface level for consumers, it has become a type of status symbol, and for manufacturers it is occasionally just a half-hearted public relations attempt.
