Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions. He can be reached at jweidauer@vestcom.com or visit vestcom.com.
The biggest change to the retail environment in recent years isn’t something retailers have done; it’s the growth of shopper-driven mobile connectivity. Recent research indicates a large majority of consumers have used, or plan to use, quick response (QR) codes to get more information on products and access offers via their smartphones.
