Special-edition Black Label will donate to organizations supporting women’s causes
February 26, 2018
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, unveiled Jane Walker, the first-ever female iteration of the brand's iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of the brand’s Black Label blend.
New beer launches with sports marketing partnership
February 26, 2018
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.
This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of hard cider with a rosy color and floral aroma, the company says.
With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.
Craft brewer highlights growing popularity of canned beer packaging format
February 20, 2018
Revolver Brewing, Granbury, Texas, now will offer four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.
Old Fitzgerald Bottled-in-Bond to be released each spring and fall
February 20, 2018
Heaven Hill Distillery, Bardstown, Ky., announced the release of a limited-edition series of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bottlings to be released each spring and fall. Bottled in an ornate glass decanter, the series reflects the traditions of both the Old Fitzgerald lineage and the bottled-in-bond designation, the company says.
Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, announced the introduction of a 700-ml bottle made from 100 percent food grade recycled plastic (rPET), excluding its label and cap, which are recyclable but not made from rPET. The new package is available starting this month on retail store shelves in North America, the company says.
The Boston Beer Co., Boston, announced that it has selected Dave Burwick to succeed Martin Roper as president and chief executive officer (CEO). It is expected that Burwick will assume the role during the second quarter, the company says. Jim Koch will continue in his role as founder and chairman.
Dannon, a brand of White Plains, N.Y.-based DanoneWave, is announcing the addition of new Activia Dailies, a line of probiotic, low-fat yogurt drinks, to its portfolio of probiotic offerings. Like all Activia products, these 3.1-ounce drinks feature Activia's billions of live and active probiotics, but in a smaller serving size, making it more convenient to get probiotics on-the-go, the company says.