Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.
Hard cider brand encourages consumers to drink over ice
April 7, 2015
Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice.
Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.
Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.
Keg system utilizes customize air compressor for beer dispensing
March 19, 2015
Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.
Bell Flavors & Fragrances launches Spark trends program
March 16, 2015
Ingredion Inc., Westchester, Ill., announced that it has entered into a commercial agreement with Gelymar, one of the Top 4 producers of carrageenan, based in Santiago, Chile.
Kyowa Hakko USA Inc., New York, announced that Phoenix-based G3 Labs Inc.’s minoTor ready-to-drink sports supplement will contain its Sustamine L-Alanyl-L-Glutamine ingredient, which contains a blend of vitamins and other amino acids.
Douglas Machine’s new Vantra IM intermittent motion cartoner enables packers to setup, load and close cartons and trays at speeds as fast as 55 packs a minute within a single platform.