New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer. 

PepsiCo Inc., Purchase, N.Y., appointed Ram Krishnan CEO for PepsiCo Beverages North America (PBNA). Krishnan’s appointment follows the retirement of Kirk Tanner from PepsiCo on Feb. 2. Tanner was appointed by The Wendy’s Co.’s Board of Directors as president and CEO, effective Feb. 5. 

Simply Spiked, manufactured by Chicago-based Molson Coors Beverage Co., is kicking off 2024 with the launch of Simply Spiked Limeade, a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.

The American Craft Spirits Association (ACSA) and Park Street presented highlights from the 2023 Craft Spirits Data Project (CSDP) at its Annual Craft Spirits Economic Briefing. 

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.