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This holiday season, PEPSI is launching Pepsi Vanilla & Cream and Pepsi Zero Sugar Vanilla & Cream nationwide, bringing rich vanilla and smooth cream flavors to Pepsi for an indulgent holiday treat, it says.

Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead. 

Protein soda brand PRODA, announced that Grammy and Emmy Award-winning singer, songwriter, actor and global entertainer Justin Timberlake, and Emmy Award-nominated actress and producer Jessica Biel, have joined the company as co-founders.

Keurig Dr Pepper (KDP), Frisco, Texas, unveiled a look at its 2027 beverage innovation pipeline at the 2026 National Association of Convenience Stores (NACS) Show. 

Carbliss is turning up the ABV with the launch of its all-new 12% ABV Cocktail Collection.

Natural colors suppliers break ground on facility expansion, seek U.S FDA approval.

The Coca‑Cola Co. previewed portfolio innovations to help refresh, hydrate and recharge throughout the day at the 2026 NACS Show in Las Vegas.

Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.

Celsius announced CELSIUS Energy+ Hydration, a new energy drink that combines 200 mg of caffeine with 670 mg of combined electrolytes, and unveiled redesigned cans for ROCKSTAR Energy.

Keurig Dr Pepper Inc., Burlington, Mass. and Frisco, Texas, announced that its Board of Directors has named Russ Torres as CEO of the future Global Coffee Co.