bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.

Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 

Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Petaluma, Calif.-based Lagunitas Brewing Co., a division of HEINEKEN USA, launched IPNA, its first non-alcohol IPA.

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.

As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.

San Antonio, Texas-based Devils River Distillery released its latest premium whiskey expression: Devils River Single Barrel Straight Bourbon Whiskey, a "grain-to-glass" 100 percent Texas straight bourbon.

Boulder, Colo.-based Coconut Cloud, a woman-owned business specializing in coconut-based, dairy-free products, announced the release of six new products to its portfolio.