Zevia announced it has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. 

PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.

Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region.

With a little planning and preparation, a tradeshow will be a highlight of your sales and marketing year.

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 

This year, the Miami-based Spain-United States Chamber of Commerce is expanding its Savbor Food & Wine Exhibition to two days, because of popular demand from its inaugural event last year. The 2015 event will take place June 23-24 in Miami.

The Boston Beer Co. Boston, reported its first-quarter 2015 net revenue at $199.5 million, which is an increase of $15.7 million, or 8.5 percent, compared with the same period last year, the company says. The increase is mainly due to core shipment growth of 6 percent, it says. Net income for the first quarter was $13.7 million, or $1 per diluted share, an increase of $5.4 million, or 38 cents per diluted share, from the first quarter of last year, it reports. This increase was primarily due to shipment increases and slightly improved gross margins, it explains.

New York-based Pernod Ricard USA's Absolut Vodka brand is planning to make a new mark on the spirits market by introducing a freshly redesigned bottle that will represent its icon for the future, the company says.

Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.