Limited-edition beverage available through Halloween
September 18, 2023
New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.
Bacardi Limited, Hamilton, Bermuda, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal, a leading super premium artisanal mezcal. ILEGAL Mezcal is available in Joven, a full-bodied agave flavor with a light smoke; Reposado, aged six months in medium-charred American oak; and Añejo, aged to taste for 13 months using a combination of new and used American oak, medium char barrels.
As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.
Juvee Peachy Mangopuff available exclusively on commerce platform
September 8, 2023
Gopuff, Philadelphia, and Juvee, an energy drink created by Sam Keene and Matt “Nadeshot” Haag, founder of 100 Thieves, a premier gaming organization and lifestyle brand, announced the launch of their co-branded flavor, Peachy Mangopuff.
Bottler to invest $500 million to transform facility
September 8, 2023
Reyes Coca-Cola Bottling revealed plans for a substantial expansion of its operations at its current facility in Rancho Cucamonga, Calif. With plans to invest $500 million to transform the facility, Rancho Cucamonga is set to become only the fourth location where Reyes Coca-Cola Bottling manufactures in California.
Electrolyte-infused Gatorade Water to hit shelves in 2024
September 7, 2023
Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline.
When it comes to ESG ― environmental, social and governance ― consumer packaged goods (CPG) corporations are upping the ante to make their company and brands more sustainable and accountable to regulators, shareholders and ultimately consumers.
Captain Morgan Spiced Gold 0.0% to launch in Great Britain in September
August 31, 2023
Captain Morgan, a brand of London-based Diageo plc, unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% during the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio.
American hard cider brand will initial relaunch in 4 states
August 31, 2023
After a brief hiatus, American brand Crispin Cider returns to shelves in October, thanks to a licensing agreement finalized between Minneapolis Cider Co., Minneapolis, and Molson Coors Beverage Co., Chicago.