Uncaged inspired by craftsmanship, Zac Brown Band's album
March 6, 2018
Z. Alexander Brown wines announced the national launch of Z. Alexander Brown 2017 Uncaged Sauvignon Blanc from Grammy award-winning musician Zac Brown and Napa Valley Winemaker John Killebrew. The new varietal is the second white wine to join the portfolio following the release of 2016 Santa Lucia Highlands Uncaged Chardonnay in January.
Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.
Organic, plant-based beverages will be available in June
March 5, 2018
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.
Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018
Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett.
Special-edition Black Label will donate to organizations supporting women’s causes
February 26, 2018
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, unveiled Jane Walker, the first-ever female iteration of the brand's iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of the brand’s Black Label blend.
New beer launches with sports marketing partnership
February 26, 2018
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.
This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of hard cider with a rosy color and floral aroma, the company says.
With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.
Craft brewer highlights growing popularity of canned beer packaging format
February 20, 2018
Revolver Brewing, Granbury, Texas, now will offer four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.