This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says
For the 20th year, the Food Safety Summit will provide an in-depth schedule of education sessions when it returns May 7-10 to the Donald E. Stephens Convention Center in Rosemont, Ill
Marketing program encourages imperfect family moments
April 10, 2018
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”
Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.
Acquisition designed to further Oregon wine market
April 6, 2018
Two of America's family owned and operated wineries jointly announced that Foley Family Wines, Santa Rosa, Calif., has purchased Oregon's Acrobat wine brand from King Estate Winery, Eugene, Ore.
Cap innovation opens bottled water brand to new audiences
April 5, 2018
FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design.
Limited-edition packaging available in time for home opener
April 4, 2018
In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.