Brand raising awareness, supporting LGBTQ+ path to parenthood
April 30, 2021
In honor of International Family Equality Day May 2nd, LGBTQ+ community ally bubly sparkling water has partnered with nonprofit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.
Slide into Summer sweepstakes awards deluxe playset to 5 families
April 28, 2021
To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included.
To kick off the summer season, Dunkin’, Canton, Mass., announced the addition of coconut milk as an alternative to dairy at Dunkin’ restaurants nationwide beginning April 28. With this launch, Dunkin’ will offer new Dunkin’ Coconut Refreshers and the new Coconutmilk Iced Latte. Consumers also can customize hot and iced beverages with coconut milk, joining oat milk and almond milk as non-dairy options.
Water brand packaged in recyclable aluminum bottles
April 26, 2021
Named after a generation that is entrepreneurial, invites change, seeks connections and wants to be heard, GEN Z Water, Fayetteville, Ark., is shaking up the system.
Philadelphia-based La Colombe Coffee Roasters introduced three new cold brew products: Extra Bold 42-ounce multi-serve, Nitro Cold Brew with Lemon and Hazelnut Draft Latte.
Food, beverage companies continue to use more recycled content
April 22, 2021
As we commemorate this year’s Earth Day and its theme, “Restore Our Earth,” the International Bottled Water Association (IBWA) is reminding consumers that if we each do our part and recycle, together we can improve the quality of our environment and decrease our use of virgin materials in all recyclable product packaging, including bottled water.
Consumers, packaging industries show disconnect in verbiage used for recycling
April 22, 2021
As recycling stakeholders work to educate and encourage more consumers to recycle this Earth Day and every day, new research reveals that consumers don’t necessarily understand some of the language commonly used.
Graphics, colors and tagline updated on new label design
April 21, 2021
Fetzer, a brand of Fetzer Vineyards, Mendocino County, Calif., announced new packaging and platforms that highlight its commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.
Company highlights 2021 releases: smartwater+, Coca-Cola with Coffee, Topo Chico Hard Seltzer
April 20, 2021
Atlanta-based The Coca-Cola Co. reported first quarter 2021 results and provided an update on progress against its strategic initiatives. “We remain focused on emerging stronger and executing against our growth accelerators during the recovery phase. We are pleased with the progress we are making,” said James Quincey, chairman and CEO of The Coca-Cola Co., in a statement.
New carbonated soft drink available in Original, Cherry and Cream Soda
April 19, 2021
Dr Pepper, a brand of Keurig Dr Pepper, Plano, Texas, announced the launch of Dr Pepper Zero Sugar, which celebrates the blend of its signature 23 flavors in a zero sugar soda. The new variety now is available nationwide in Original, Cherry and Cream Soda flavors.