PepsiCo, Purchase, N.Y., announced that Pepsi will be the exclusive beverage sponsor of “The X Factor,” the upcoming Fox Broadcasting Co., Syco Television and FremantleMedia North America talent competition series.
The Brewers Association, Boulder, Colo., announced its board of directors voted to change its definition of “craft brewer.” The term “craft brewer” now includes any independent brewery that produces up
Dunkin’ Donuts, Canton, Mass., launched a new multi-million dollar integrated advertising and marketing campaign that celebrates its consumers’ dedication and passion for its coffee.The campaign features “everyday Joes” and is
Coca-Cola Enterprises (CCE), Atlanta, said it expects to achieve 2011 comparable and currency neutral earnings per diluted common share growth in a range of 10 to 12 percent. The company
Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that it has successfully completed its acquisition of Van Houtte, or LJVH Holdings Inc., for an aggregate cash purchase price of
Beam Global Spirits & Wine Inc., Deerfield, Ill., made donations of 1,000 meals to military families at Fort Hood, Texas; Fort Campbell, Ky.; and Naval Station Great Lakes, located near
Paula Boggs, executive vice president, general counsel and secretary of Starbucks Coffee Co., Seattle, was named to the newly formed White House Council for Community Solutions by President Barack Obama.
The Coca-Cola Co., Atlanta, announced that it is collaborating with Chromocell Corp. for research on flavor innovation. This partnership agreement includes the discovery and development of sweetness enhancers, natural sweeteners
New York Spring Water, New York, announced that Tyreke Evans, point guard for the National Basketball Association’s Sacramento Kings, has endorsed VBlast! vitamin water and Aqua84. Evans joins Queen Latifah,
Dr Pepper Snapple Group (DPS), Plano, Texas, announced a multi-year agreement with MTVN Music Group, a division of Viacom’s MTV Networks, to nationally promote and distribute Sun Drop, a citrus
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