Anheuser-Busch InBev's Bud Light, St. Louis, has partnered with Playboy to host an exclusive party during Super Bowl weekend in Dallas. The event will be held at the Bud Light Hotel

Bacardi U.S.A. product 42Below vodka, Coral Gables, Fla., has partnered with Vice, a media outlet, to debut “League of Two,” a new web series that explores the nature of creative

Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced that it will donate $0.10 from each bottle of its Mango Tango smoothie to the Haiti Hope Project. The

Seattle’s Best Coffee, a wholly owned subsidiary of Starbucks Corp., Seattle, launched its first-ever integrated, multi-channel advertising campaign and debuted the brand’s “Anywhere Great Coffee is Needed” strategy. The first

Sara Lee Corp., Utrecht, The Netherlands, announced a new five-year initiative to boost its sustainable commodity program for coffee. The company has pledged to more than triple its purchase of

PepsiCo, Purchase, N.Y., announced that Pepsi will be the exclusive beverage sponsor of “The X Factor,” the upcoming Fox Broadcasting Co., Syco Television and FremantleMedia North America talent competition series.

The Brewers Association, Boulder, Colo., announced its board of directors voted to change its definition of “craft brewer.” The term “craft brewer” now includes any independent brewery that produces up

Dunkin’ Donuts, Canton, Mass., launched a new multi-million dollar integrated advertising and marketing campaign that celebrates its consumers’ dedication and passion for its coffee.The campaign features “everyday Joes” and is

Coca-Cola Enterprises (CCE), Atlanta, said it expects to achieve 2011 comparable and currency neutral earnings per diluted common share growth in a range of 10 to 12 percent. The company

Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that it has successfully completed its acquisition of Van Houtte, or LJVH Holdings Inc., for an aggregate cash purchase price of