Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults.
To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.
Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.
Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”
SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee.
Officially turning 20 years old, MTN DEW BAJA BLAST
is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.
Austin, Texas-based Chameleon Organic Coffee announced it has entered into a licensing agreement with Girl Scouts of the USA to introduce delicious variations of Chameleon’s award-winning cold brew, featuring Girl Scout Cookie inspired flavors, launching in the coming months.
Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.
Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.
Loverboy, New York, is ringing in 2024 with non-alcohol versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea are full-flavor varieties made with zero sugar and super low in calories and carbs, and available to order on DrinkLoverboy.com.