Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive consumer polling published by the National Coffee Association (NCA). 

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”