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OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line.

The Distilled Spirits Council (DISCUS) reported that U.S. spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts.

Boylan Bottling Co., New York, reaffirmed its commitment to American manufacturing, with all products produced using 100% U.S.-sourced components and raw materials.

Ingredient manufacturers develop new lines, invest in new facilities.

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all consumers.

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

Addressing more than 2,000 attendees representing 70 wholesaler companies, Dina Opici, president of Opici Family Distributing and chairwoman of Wine & Spirits Wholesalers of America (WSWA), delivered the State of the Industry address at Access LIVE 2025.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2025 new flavor lineup in the U.S., featuring brands such as Dr Pepper, 7UP, A&W and Snapple.

Together, Grimace and Uncle O’Grimacey are supporting Ronald McDonald House Charities (RMHC) and their mission to keep families together, celebrating the 50th anniversary of the first Shamrock Shake fundraiser.