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Thirty-percent of Americans in 2025 said they are taking part in Dry January, a 36% increase from 2024, NCS shares.

SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup.

Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California.

ZOA Energy is expanding fan favorite flavors Mango Splash and Green Apple from limited footprints to national. Both flavors will be available at select retailers nationwide, as well as online.

Molson Coors Beverage Co., Chicago, announced it is donating $100,000 to multiple initiatives supporting first responders and service industry workers in Southern California as the area endures devastating wildfires.

Just in time for a “cherry-coded” 2025, Pepsi is giving consumers more of what they want with the launch of Pepsi and Pepsi Zero Sugar Wild Cherry & Cream.

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.

Most recently, Öberg was the president of Watson-Marlow Fluid Technology Solutions in the United States from 2017 to 2024.