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Amanda Del Buono

Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
Amanda Del Buono
August 15, 2016
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Caribou iced coffees

Readers name their favorite new beverage of June

Caribou Premium Iced Coffee captures title with more than 50 percent of vote
July 19, 2016

Summer is in full swing and consumers are looking to cool off with some refreshing beverages. However, they still need that morning pick-me-up. To satisfy both need states, iced coffee releases continue to light up the shelves, and the readers of Beverage Industry agree.


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Jessica Jacobsen

Consumers drawn to beverage destinations

Beverage activities popular for traveling consumers
Jessica Jacobsen
Jessica Jacobsen
July 15, 2016
Since moving back to the county where I grew up, I have been enjoying many of the local events and establishments that I probably took for granted when I was younger. Among the activities I’ve had the pleasure of attending was an art festival in the downtown area of my childhood community. Perusing the exhibits by local artists and enjoying the live music with my daughter and sister allowed for some
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Barbara Harfmann, Between Drinks column

Beverage companies team up with Major League Baseball to showcase brands

360 Vodka releases commemorative bottle honoring World Series champion Kansas City Royals
Barbara Harfmann
Barbara Harfmann
July 15, 2016
As a child, I spent many happy afternoons and evenings watching the Chicago White Sox play at “old” Comiskey Park at 35th and Shields. Typically, our family of six sat in the left-field bleachers, and I vividly remember cheering on Harold Baines, Ron Kittle and the other “good guys in black” while drinking a cold soda and munching on peanuts and hot dogs
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John Peter Koss

Beverage plants evaluate production lines

Distribution focus can overlook importance of package line evaluations
John Peter Koss - Beverage Industry
John Peter Koss
July 15, 2016
In many industries, the current broad frame reference seems to deal with an overall view of the supply chain with emphasis on distribution rather than specific areas covering processing, packaged production and related operations.
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Amanda Del Buono

Caribou Coffee launches RTD iced coffees

Starbucks announces RTD iced tea line with Anheuser-Busch
Amanda Del Buono
Amanda Del Buono
July 15, 2016
The beverage aisle has become one of my favorites when I’m at the grocery store. I’ve become known by the cashiers for purchasing a basket full of various ready-to-drink (RTD) beverages, as I like to find something new to try on each trip and restock on my favorites.
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Dry watermelon/surrano pepper

Readers name their favorite new beverage of May

Dry Sparkling new releases run away with poll
June 21, 2016

With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair. 


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Amanda Del Buono

Pepsi, Starbucks embrace digital marketing with emojis, mobile apps

Beverage brands incorporate emojis, launch branded keyboard mobile apps
Amanda Del Buono
Amanda Del Buono
June 15, 2016

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.


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