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Zupa Noma

Readers name their favorite beverage of August

Züpa Noma receives more than a third of the vote
Jessica Jacobsen
Jessica Jacobsen
September 20, 2016

It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.


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Barbara Harfmann, Between Drinks column

Margaritas the No. 1 US cocktail

Mobile apps growing in popularity
Barbara Harfmann
Barbara Harfmann
September 15, 2016
When I go out to dinner, typically I order water with lemon because I want to avoid excess calories and save a few dollars. However, when I want to indulge, a traditional Margarita on the rocks is my go-to drink.
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Distribution fleet

Tips for prepping your fleet for winter

Lift trucks also need winterization protocol
Tom Kelley
September 15, 2016
Who runs the A/C in the middle of winter? You do, if your truck has a defroster. In modern HVAC systems, the air conditioner activates when you use the defroster. It removes excess moisture from the air, so it has a big effect on how quickly and effectively the defroster can clear the windshield.
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John Peter Koss

Closure packaging equipment transitions with beverage trends

Innovation assists caps and closures, can seaming
John Peter Koss - Beverage Industry
John Peter Koss
September 15, 2016
Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
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Amanda Del Buono

Jose Cuervo releases limited-edition swimsuit

Beverage brands launch limited-edition branded fashion
Amanda Del Buono
Amanda Del Buono
September 15, 2016
Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.
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Jessica Jacobsen

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
Jessica Jacobsen
Jessica Jacobsen
August 15, 2016
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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Barbara Harfmann, Between Drinks column

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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