Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.
With the move to rear-load bulk trailers versus traditional side-loaders, liftgates have been playing a much more prominent role in beverage distribution fleets.
Call it idle/lost time, productive/positive time, but the results in any case will have significant impacts on beverage producing operations that involve unwarranted expenses in machinery, materials and labor, less than desirable asset utilization and unrecoverable productive time.
With warmer weather finally on the horizon, beverage brands are upping their game by offering consumers products that taste great and travel well to beaches, ballgames, poolside and the like.
According to the American Trucking Association (ATA), the nation needs an estimated 50,000 additional truck drivers immediately as the shortage is expected to grow to more than 174,000 by 2026.