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In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

As refrigerated beverages proliferate the retail channels, suppliers are upgrading their refrigerated truck and trailer options for beverage distribution.

India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.

With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.

In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.