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In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.

As Beverage Industry transitions to a digital-first format, the publication will add new elements to further enhance the reader’s experience.

In the midst of COVID-19, the beverage industry faces important production, economic, market and environmental challenges. Corporate goals to address water usage, multi-tiered sanitizing solutions and sustainability present new operational challenges, particularly as plant and food safety rises in importance.

Many entrepreneurs who have great new food and beverage ideas are waiting to see what happens with COVID-19, but that might not be best approach when looking at the traditional timeline.

The domino effect in the beverage supply chain showcases the importance of inventory maintenance to keep product on the shelf.

The COVID-19 pandemic has forced beverage distribution operations across the country to pivot and rethink most of their day-to-day operations.

With so much difficult news to digest, it can be hard to find something to inspire a smile. However, the response from the spirits community not only got my chin up, but continues to amaze me each passing day.

During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.

Drake’s Organic Spirits announced plans to donate up to 1 million ounces of hand sanitizer to medical facilities, law enforcement personnel, EMTs and other first responders who answer emergency calls and place themselves in harm’s way.