Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.

Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.

Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst.

William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme.

Bacardi Ltd. launched an international free prize competition to meet its Global Social Responsibility Ambassador Rafael “Rafa” Nadal as part of the award-winning “Champions Drink Responsibly” campaign.

Henry Weinhard’s partnered with Seattle’s fishmongers from Pike Place Fish Market to launch a promotion for craft beer lovers called “Today’s Catch.”

Jarritos launched a new campaign to honor its Mexican roots and loyal fans, it says

J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.

This summer, William Grant & Sons Global Travel Retail and the International Shoppes partnered to bring Hendrick’s Gin to travelers at John F. Kennedy and Philadelphia International Airports. I