PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.
At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.
AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK
February 10, 2020
Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.
Icelandic Glacial was named the “official water” at the 77th Golden Globes Awards Ceremony. Jose Cuervo Tradicional launched The Agave Project. 90-year-old Hollywood veteran Ed Asner voices the role of Don Brown, the top wine buyer for a major California supermarket.
Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.
Brands boost holiday sales via in-store promotions, eCommerce
December 13, 2019
Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.
500-plus wineries working with app brand to connect with millennial consumers
December 3, 2019
Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine lovers.