Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a fragrance by Absolut x Kahlúa. 

Purchase, N.Y.-based PepsiCo, in its ongoing effort to support and elevate Historically Black Colleges and Universities (HBCU), announced it’s donating $250,000 in grants towards tackling food insecurity at HBCU campuses.

Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, are encouraging tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea in their latest campaign. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.

Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now. 

Coffee mate announced the brand’s ABUELITA Mexican Hot Chocolate Flavored Creamer is coming back for a limited time-only to celebrate Día de los Muertos.

Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 

Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.