Patrón Spirits, maker of Patrón XO Cafe and Ultimat Vodka brands, has partnered with GoCharge, a manufacturer and distributor of mobile device charging kiosks, to gain exposure in 50 New York City bars.
Niche Import Co. launched its Affentaler Dry Riesling in a vibrant blue glass bottle, topped with a blue closure. The glass features the brand’s signature monkey embossed into the front, “hugging” the bottle.
Tuaca Liqueur launched a limited-edition package featuring a thermochromatic ink printed on the bottle to show when the bottle is chilled and ready to be served.
LVMH Moet Hennessy Louis Vuitton S.A., Paris, launched the limited-edition Hennessy Privilege NyX Collector bottle — the second in the brand’s Privilege Collection.
The Jack Daniel Distillery launched its “Operation Ride Home” campaign to assist soldiers and their families in traveling home for the holidays. The distillery joined forces with the Armed Services YMCA of Fort Campbell to work with military officials at the installation to identify soldiers and families with particular needs and financial assistance for travel from the base to their homes throughout the United States this holiday season.
Yao Ming, retired NBA player, owner of the Shanghai Sharks and humanitarian, established his own Napa Valley wine company: Yao Family Wines. The company released its inaugural wine, a 2009 Napa Valley Cabernet Sauvignon, under the Yao Ming brand name in mainland China. Yao Family Wines has appointed Pernod Ricard China as the sole and exclusive importer and distributor of the brand in mainland China.
RSS
