Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.
Brown-Forman Corp.’s Casa Herradura brand refined the primary and secondary packaging for its Extra Añejo Selección Suprema tequila to reflect the craftsmanship, quality and authenticity of the product, the company says.
Campari America, a subsidiary of Davide Campari-Milano S.p.A., partnered with the American Foundation for AIDS Research to launch the Skyy Vodka blue velvet limited-edition bottle for the holidays.
Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.