Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.
Stoli Group announced the release of a limited-edition bottle of Stoli Vodka to benefit Ukraine. Proceeds from the bottle will be donated to World Central Kitchen (WCK), a nonprofit organization founded by Chef José Andrés that provides fresh, nutritious meals to refugees fleeing Ukraine and those who are staying in cities impacted by the war.
Mango, Pineapple varieties now available in multi-packs
April 15, 2022
With warmer weather and sunny days ahead, Onda Tequila Seltzer is launching four-packs of the two most popular flavors from its Paradise Collection: Mango and Pineapple.
Tito’s Handmade Vodka announced its 25th anniversary commemorative bottle. The newly designed commemorative bottle features the brand’s signature copper cap, along with a new spin on the iconic label, which features a special 25th anniversary emblem.
Ole Smoky Distillery is expanding distribution of two of its newest moonshine flavors, White Chocolate Strawberry Cream and Banana Pudding Cream in new 50-ml Moonshine Mini Jars.
In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.