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Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.

Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.

Parch Spirits Co. announced the launch of its first non-alcohol, blue weber agave-based canned cocktail: PARCH.

In time for summer, Sagamore Spirit announced the launch of its ready-to-drink canned craft cocktails in three flavors: Pineapple Ryegarita, Honey Paloma and Lemon Tea Fizz. 

The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer. 

Brown-Forman Corp., Louisville, Ky., and Atlanta-based The Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.

Mela, a new, women-owned wine label, announced the launch of its inaugural releases: Mela 2021 White Blend and Mela 2020 Red Blend. 

Long Island City, N.Y.-based Hella Cocktail Co., a brand of botanically inspired mixers and cocktails, announced a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, Shelbyville, Tenn.

Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut and online at drinkcoolcat.com.

CUCIELO Vermouth, a brand of Artisan Spirits Ltd., expanded its collection with the launch of a Dry Vermouth di Torino, which is crafted to capture the essence of “Golden Hour” and Italian Aperitivo Culture, it says.