Wine & Spirits

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To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

2 Towns Ciderhouse launched its latest hard cider: Easy Squeezy, a pink lemonade-inspired cider. 

Regatta launched its self-titled line of premium craft mixers in five flavors: Class Bermuda Stone Ginger Beer, Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale, Pacific Sea Salt Club Soda and Light Ginger Beer. 

Kinky, a brand of Mendota, Minn.-based Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha. Aloha is infused with the tropical flavors of pineapple, coconut and lime, the company says.

Balcones Distilling launched the latest addition to its core lineup: Texas Pot Still Bourbon.

Florida Orange Groves Winery launched Hurricane Class 5 White Sangria, a 10 percent alcohol-by-volume canned wine. 

As consumers continue to adjust to the new year, their thirst for healthier versions of favorite beverages also continues. In the Readers’ Choice: New Product poll for January, Beverage Industry readers’ selected Frankly Organic Vodka as their favorite new product release.

Puerto de Indias announced the release of its Strawberry Gin in select U.S. markets including New York, Florida and Illinois.

Bloody Point Mixing Co. launched the latest product in its self-titled line of “remedy” Bloody Mary mixes. 

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.