Brand commissions LGBTQQIA2S artist, street muralist Sam Kirk for design
April 9, 2021
In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.
Liqueur brand partners with La La Anthony for Baileys Colada
April 8, 2021
Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering.
Purchase includes RumChata brand, Midwest Custom Bottling LLC
April 7, 2021
E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
Cakebread Cellars released Napa Valley Cabernet Franc, an oft-blended Bordeaux varietal known for its distinctive aromatics, smooth mouthfeel and good acidity, it says.
Canned cocktail company also will re-release Padres Tequila Paloma
April 2, 2021
Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league.
The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.
Dubliner Whiskey debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and premium personality and reflects the modern renaissance of Dublin, it says.