Four Loko Shots extends brands presence to on-premise
April 17, 2017
Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko's first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.
Celebrating 222 years of tequila making, Jose Cuervo launched a limited-edition bottle series featuring the artwork of muralist and artist Ricardo Cavolo, who designed the intricate characters that are depicted on each of the four limited-edition bottles in the series.
Expanding upon its innovative luminous bottles, Belvedere Vodka introduced the Midnight Saber, a luminous bottle with laser-cut precision and soft-touch technology.
New label is more contemporary, tribute to historic labels
April 14, 2017
Beaulieu Vineyard (BV) announced a complete label upgrade this year, the first in a plan of reinvestments in the winery and the brand, the company says.
Although ginger is a perennial that produces narrow green leaves and yellow flowers, the plant has gained more recognition for its root. The ingredient found favor as a spice, however, its association with medicinal characteristics has helped proliferate its usage, according to experts.
Agreement marks beginning of gin brand’s national expansion
April 11, 2017
Lake Bluff, Ill.-based TD Artesian Spirits, a joint venture between Terlato Artisan Spirits and Distell USA, announced the addition of Greenhook Ginsmiths to its growing portfolio of luxury artisan spirits, marking the beginning of the brand's national expansion.
In celebration of their good fortune, the milkman Tevye and the butcher Lazar Wolf famously sing “To life, to life, l’chaim” while drinking shots of schnapps to their “good health and happiness” in the musical “Fiddler on the Roof.”