Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude.
Limited-edition packaging features artwork by Taiwanese artist
February 6, 2018
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand's Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.
Wine and spirits both generate more than $500M in sales
January 30, 2018
Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl.
Transaction expected to close in first half of 2018
January 23, 2018
Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008.
Company launches line in partnership with Broadway Video Enterprises, IFC
January 22, 2018
Broadway Video Enterprises and IFC's Emmy Award-winning original sketch comedy series “Portlandia” have teamed up with New York-based winemaker Lot18 to produce a collection of wines based on some of the show's most memorable sketches. Just in time for the debut of its farewell season, each bottle is accompanied by a specially designed label, the company says.
Tequila Avion founder, president to remain involved with brand
January 18, 2018
New York-based Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión, New York. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth, the company says.