Master blender and master distiller sign each bottle of latest bourbon
March 2, 2020
Courvoisier Cognac recently announced the launch of the Courvoisier Avant-Garde Series with the release of Bourbon Cask Edition bottle. Available for a limited time, the latest expression is made of VSOP liquid finished in Kentucky Bourbon casks to offer a smooth yet bold taste, the company says.
Blue Marble Cocktails has recently released nine different mixed drinks, including classics like the Mojito, Moscow Mule and Greyhound, which use ultra-premium distilled spirits, all-natural juices and handmade syrups.
Jägermeister continuing as the “official shot of the NHL”
February 17, 2020
The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.
Johnnie Walker releases limited-edition Scotch whiskies with AR technology
February 12, 2020
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
The Prisoner Wine Co. introduced Unshackled, a collection of three luxury wines. With grapes sourced from California’s Central Coast and North Coast wine growing regions, the Unshackled portfolio offers a Cabernet Sauvignon, Red Blend and Rosé, which are available nationwide.