Brand achieved double-digit sales growth week over week in 2021
February 10, 2022
Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category.
Mamma Chia, Carlsbad, Calif., is getting a fresh new look for 2022. Gestalt Brand Lab has completed a comprehensive re-branding project for the chia category innovator.
The Spare Food Co. introduced its newest product: Spare Tonic, created with upcycled whey. The new Spare Tonic is an effervescent, fermented beverage that has been upcycled with 85-90% whey that would have otherwise been discarded in the production of strained (Greek) yogurt, the company says.
Chobani Ultra-Filtered Milk, Chobani Half & Half available this month
February 4, 2022
Chobani, New Berlin, N.Y., announced two new dairy platforms, expanding its footprint in the refrigerated aisle: Chobani Ultra-Filtered Milk, a lactose-free, protein-packed ultra-filtered milk, and Chobani Half & Half. These new items are made from locally sourced milk and like many of the company’s newest products, they come in paper-based packaging that is widely recyclable across the United States.
Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.
Exclusive offers with convenience store coincide with energy drink launch
January 28, 2022
CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.
Los Angeles-based Califia Farms is kicking off the new year with a variety of new dairy-free beverages that expand the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees, and barista products using ingredients like almonds, oats, coconuts and more.