Grand-prize winner receives a trip for two to Jamaica
October 23, 2017
Red Stripe, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is inviting legal-drinking-aged (LDA) consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home, where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise this month.
Craft beer brand’s new packaging more outdoor friendly
October 13, 2017
Last month, Wynwood Brewing Co. introduced La Rubia Blonde Ale in cans. After years of consumer requests, Wynwood is excited to deliver the perfect vessel to take La Rubia and its loyal Miami supporters to new adventures and places, the company says.
Imported beer brand highlights unity in digital platform
October 10, 2017
In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.
With the continued success of Constellation Brands and its drive for premiumization and corporate responsibility, Rob Sands has been named Beverage Industry's 2017 Executive of the Year.
As farmers head into orchards and vineyards for the yearly harvest, many people are unaware of the similarities between cider apples and wine grapes. Both fruits thrive with ideal natural growing conditions and boast thousands of different flavorful varieties; hard apple cider was even served as an alternative to Champagne after World War II, according to White Plains, N.Y.-based Heineken USA.