Imported beer brand highlights unity in digital platform
October 10, 2017
In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.
With the continued success of Constellation Brands and its drive for premiumization and corporate responsibility, Rob Sands has been named Beverage Industry's 2017 Executive of the Year.
As farmers head into orchards and vineyards for the yearly harvest, many people are unaware of the similarities between cider apples and wine grapes. Both fruits thrive with ideal natural growing conditions and boast thousands of different flavorful varieties; hard apple cider was even served as an alternative to Champagne after World War II, according to White Plains, N.Y.-based Heineken USA.
Its rich history, diversified portfolio and commitment to providing best-in-class service to its customers are among the reasons that Grey Eagle Distributors is Beverage Industry’s 2017 Wholesaler of the Year.
Constellation Brands Inc., Victor, N.Y., announced its purchase of Oakland Park, Fla.-based Funky Buddha Brewery, reinforcing its strategy to lead the high-end beer segment in the United States. Funky Buddha will join Constellation’s Craft & Specialty Beer Group.
Geloso Beverage Group’s Clubtails brand expanded its product offerings with the launch of six of its best-selling “cocktails in a can” in 24-ounce cans.
Budweiser reintroduced its America packaging this summer. Since 2011, when Budweiser unveiled its first stars and stripes can, the brand has “raised a cold one” to summer in celebratory fashion, the company says.